Yair Zhurat
Creative Director
In reflecting on my career, I've come to realize that my superpower lies in what I call "emotional precision." It's the ability to dissect data and understand what truly moves people, translating those insights into powerful marketing strategies that resonate deeply.
Filmmaking
I had the privilege of directing 'Eitan In Wonderland' a journey that taught me invaluable lessons in teamwork, adaptability, and problem-solving under pressure. 'Eitan In Wonderland' is available for viewing, but its mature themes warrant a viewer discretion advisory.
Performance
Witness the evolution from a $300K monthly spend to a remarkable $700K and up to $1.2M . Explore the strategic shift that fueled Curalife's growth, detailed and explained on the following link
Documentary
"The Red House" is a documentary chronicling the rich history of Hapoel Rishon LeZion Handball Club over 50 years. Crafting a compelling narrative from extensive testimonies poses a major challenge, yet our goal is to create an authentic story that resonates emotionally with all viewers, even those new to handball.
Creative Concepts
There's a certain magic in crafting imaginative ideas with some words and images to instill belief in customers, in the link are some examples of creative concepts tailored for Atera, a prominent IT management platform.
Storytelling
The primary tools utilized by Creative Directors is the storyboard. A well-crafted storyboard encompasses the script, directorial instructions, and visual references, guiding all creative departments to align with the project vision. This link is a storyboard I created for "Now You Know" an online e-learning platform.
